If this money coming in by the end of the season makes the difference between keeping a quality player like Gareth Roberts then it would be worth it. BUT I don't for one second believe it will be kept and used in such a way. It'll go towards paying Lorraine's salary, or Brian's, or Jason McAteer's.
And all that to have 'Liverpool' scrawled across the back of our shirts, it's just not worth it really is it? I remember how our fans had bragging rights over quite a few clubs who had gone overboard with sponsorship, "how long before your players look like race car drivers" etc etc, how things have changed.
Genuinely I'd rather have 'Wirral Rubbish' (sic) on the shirts than a confusing, mixed message-sending 'Liverpool'. Last I looked, Birkenhead is on the Wirral, historically part of Cheshire, recently made 'Merseyside', but it's still NOT Liverpool.