Dixie, if you have managed to deduce as much from the annual accounts, what are the fundemental differences between the way Tranmere and Walsall operate?
Obviously there are certain things that are difficult to know or find out without having direct links to the clubs, but from data that the man on the street can collect, let's see:
A couple of major factors pop-out straight away.
Factor 1:
The Bescot stadium (or Banks's stadium as it is now known) was only built in 1990, compared to our stadium originally built in 1912. I would say our ground has higher upkeep costs (despite the fact much of it was rebuilt not so long ago). But I would guess (and it is a guess) that the upkeep costs of the offices etc are much higher than a 19 year old stadium.
Factor 2:
Perhaps the most important one here is that Walsall have 'sold out' to sponsors, renaming the ground "Banks's Stadium" in a deal with Marston's Brewery. They have also renamed every stand in separate sponsorship deals. They now have some very interesting stands:
West Bromwich Building Society Stand
Floors 2 Go Stand
Txt 64446 Health Stand
Dains Stand (they are Chartered Accountants if you're interested!)
The next thing to look at is admission prices.
This is where it gets very complicated, due to all the different costs and concessions in different stand etc, but to simplify things:
Walsall:
adult = £18,
OAP/Kids = between £8-£13
In the family areas, 1 adult and 1 child costs a total of £20, with £7 per additional child.
Tranmere:
adult = between £13 and £22
OAP/Under 23s = between £8.50 and £13.50
Under 17s = £5
Let's say 1 adult takes 2 kids to the games:
Walsall = £27
Tranmere = between £23 and £32
Let's say 3 kids go on their own:
Walsall = between £24 and £39
Tranmere = £15
It should also be noted that if you buy your walsall tickets on the day of the game they can cost £2 more each, which again pushes up their revenue.
Due to the amount of kids that go to tranmere I think it's quite significant that Walsall pull in more money from them.
Also, if you look at season ticket prices, the differences become even more obvious.
At Tranmere, a junior can get a half season ticket for £35 (£20 for under 7s)
At Walsall a junior's half season ticket costs £77
So I blame the kids :razz:
Both clubs have VIP lounges, but Walsall also have 13 executive boxes, each costing upwards of £450 per match or £7,250+ for a season ticket, which obviously generates the sort of cash that tranmere miss out on altogether.