- Joined
- 22 Sep 2005
- Messages
- 929
First I'm going to start with something that not everyone may agree with at first, but I hope by explaining it you'll all accept it as fact.
You make MORE money - whatever business you are in - selling 10,000 units at £5 than by selling 5,000 units at £10.
Hang on a minute - says the number crunching Lorraine Rogers-esque among you - either way you make £50,000.
Yes, but NO.
If you go to the bank and want to borry money, which will lead you to a stronger line of credit? Having half the number of sales won't do you any favours there will it?!
If you've sold twice as many units, then there are twice as many customers who can show or tell their friends about it. Leading to greater possible sales in the future.
Lastly, and most importantly are the knock on benefits. If you're selling shoes then chances are while they're in your store the customers will consider buying shoe polish, or a shoehorn, or some socks, who knows. It's the knock-on benefits that make money for you - and if you've sold twice the number of units then chances are you'll sell more of the extras as well.
Season Tickets
It used to be the case that having a season ticket entitled you to free entry to reserve team matches, and free entry to first round matches in the league cup and first and second round matches in the lower league trophy, and nothing in the FA cup except entitling you to a reserved seat.
Charging season ticket holders for first round of the LDV and league cup type matches makes no sense. If you try to charge £7 let alone £13 for that kind of game then you'll have next to nobody there.
The money is made at those kind of matches by the knock-on benefits, such as programme, pie and pint sales. But not if the stands are empty.
Add in half time draw at £1 a ticket, and the ability to say to advertisers that their adverts have been seen x number of times by x number of people, provable by official attendance figures - filling empty seats should be the commercial department's number one priority.
And the supporter's shirt is another example of sticking the middle finger up at the fans with one hand while begging for money with the other. A few hundred people were prepared to pay the money to get onto it, compared to the last one where all of the thousands of season ticket holders got onto it for free. AND THEN WANTED TO BUY IT for £30. If there are only a few hundred names on it, then there will be LESS people who will want to buy it, so money lost on number of people prepared to pay to have name on and money lost on total number of people buying it. Business nonsense again.
If I didn't have a season ticket then I'd be much more prepared to pay to get my name alongside all the people who are season ticket holders than to get my name alongside all those who have more money than sense.
Food and Drink
Anyone else think that the single beefburger price of £2.50 is crazy? Football food isn't anyone's idea of a delicacy, but at that price you'd expect better than a piece of rubber in a crusty bun. I wouldn't mind the rubber in a bun if it was £1.50 as you'd expect it to be, perhaps, perhaps £2.50 for the double burger - but it would have to be nice to justify that price tag. £2.50 for the SINGLE burger is nonsense.
Stella in the bar. We all accept that for safety reasons they can't serve bottles to us. SO WHY THE BLEEDING HELL do they serve Stella in the bar behind the Kop at halftime. It's 15 mins time to get a swift pint in, but instead the queue three or four deep along the whole of the bar has to wait while the barmaids slowly decant each stella bottle into a plastic pint pot which as we all know gives a pint of froth and nothing else, which isn't what the customer wanted anyway, and takes about 5 minutes per bottle. They should either get it on tap, or NOT sell it. It's so simple and would double revenue in that bar by the simple fact that the customers already in there could perhaps get served before 10 minutes into the second half, by which time of course they have left.
Every match I go in there to buy a pint, and end up either walking off disappointed or getting a half which I have to neck because they've already kicked off. And the sole reason for that is not that they are under staffed or over busy - it's the sale of stella_not_bottles that does it. How about a policy of "Stella Please", "Sorry love only Carling on today" - that would do it and cost nothing. People want to go in, get their pint of lager or bitter, and the brands matter little since even the biggest beer snob would still have to drink it up quickly to have walked down, bought it, drunk it, and walked back up in the 15 minutes.
Rant over.
You make MORE money - whatever business you are in - selling 10,000 units at £5 than by selling 5,000 units at £10.
Hang on a minute - says the number crunching Lorraine Rogers-esque among you - either way you make £50,000.
Yes, but NO.
If you go to the bank and want to borry money, which will lead you to a stronger line of credit? Having half the number of sales won't do you any favours there will it?!
If you've sold twice as many units, then there are twice as many customers who can show or tell their friends about it. Leading to greater possible sales in the future.
Lastly, and most importantly are the knock on benefits. If you're selling shoes then chances are while they're in your store the customers will consider buying shoe polish, or a shoehorn, or some socks, who knows. It's the knock-on benefits that make money for you - and if you've sold twice the number of units then chances are you'll sell more of the extras as well.
Season Tickets
It used to be the case that having a season ticket entitled you to free entry to reserve team matches, and free entry to first round matches in the league cup and first and second round matches in the lower league trophy, and nothing in the FA cup except entitling you to a reserved seat.
Charging season ticket holders for first round of the LDV and league cup type matches makes no sense. If you try to charge £7 let alone £13 for that kind of game then you'll have next to nobody there.
The money is made at those kind of matches by the knock-on benefits, such as programme, pie and pint sales. But not if the stands are empty.
Add in half time draw at £1 a ticket, and the ability to say to advertisers that their adverts have been seen x number of times by x number of people, provable by official attendance figures - filling empty seats should be the commercial department's number one priority.
And the supporter's shirt is another example of sticking the middle finger up at the fans with one hand while begging for money with the other. A few hundred people were prepared to pay the money to get onto it, compared to the last one where all of the thousands of season ticket holders got onto it for free. AND THEN WANTED TO BUY IT for £30. If there are only a few hundred names on it, then there will be LESS people who will want to buy it, so money lost on number of people prepared to pay to have name on and money lost on total number of people buying it. Business nonsense again.
If I didn't have a season ticket then I'd be much more prepared to pay to get my name alongside all the people who are season ticket holders than to get my name alongside all those who have more money than sense.
Food and Drink
Anyone else think that the single beefburger price of £2.50 is crazy? Football food isn't anyone's idea of a delicacy, but at that price you'd expect better than a piece of rubber in a crusty bun. I wouldn't mind the rubber in a bun if it was £1.50 as you'd expect it to be, perhaps, perhaps £2.50 for the double burger - but it would have to be nice to justify that price tag. £2.50 for the SINGLE burger is nonsense.
Stella in the bar. We all accept that for safety reasons they can't serve bottles to us. SO WHY THE BLEEDING HELL do they serve Stella in the bar behind the Kop at halftime. It's 15 mins time to get a swift pint in, but instead the queue three or four deep along the whole of the bar has to wait while the barmaids slowly decant each stella bottle into a plastic pint pot which as we all know gives a pint of froth and nothing else, which isn't what the customer wanted anyway, and takes about 5 minutes per bottle. They should either get it on tap, or NOT sell it. It's so simple and would double revenue in that bar by the simple fact that the customers already in there could perhaps get served before 10 minutes into the second half, by which time of course they have left.
Every match I go in there to buy a pint, and end up either walking off disappointed or getting a half which I have to neck because they've already kicked off. And the sole reason for that is not that they are under staffed or over busy - it's the sale of stella_not_bottles that does it. How about a policy of "Stella Please", "Sorry love only Carling on today" - that would do it and cost nothing. People want to go in, get their pint of lager or bitter, and the brands matter little since even the biggest beer snob would still have to drink it up quickly to have walked down, bought it, drunk it, and walked back up in the 15 minutes.
Rant over.
