I'm not keen on the home kit, just looks like Arsenal's kit but in blue and white. I would have liked an all white kit with blue and green trim. The away kit I suspect as a marmite element to it, I quite like it - it's quite retro and is claret and blue. I prefer claret and blue as an away kit as I remember the striped claret and blue kit quite fondly and it's better than some generic yellow, black, blue, "gold", or lime green kit.
As for Home Bargains, it's a real shame that we've lost Wirral as our sponsor although hopefully we've gained a bit more financially. The Home Bargains sponsor reminds me of the "Wirral Rubbish" sponsor in Mike Basset!