Nah, don't like it...the Essar" looks out of place being too near the blue band instead of equidistant between the 2 bands. But what the hell, it's more important that we get some decent players who are prepared to show some pride in wearing it.
First time my son's not liked a new home kit. He always wants/expects a new replica shirt, but doesn't want this one so at least I save a few quid. I rarely buy a new shirt myself and this one won't tempt me.